Client: G. Michael Lawrence

Publication: Long Beach Living
Magazine Print Advertisement

The client's goal was to create a print advertisement for the spring issue of Long Beach Living magazine. The objective was to be risqué, bold and avoid the typical formal approach of real estate advertising. In order to make the client stand out from his competitors, I designed a cleaning bottle label expressing that people can avoid the hassles of spring cleaning by moving.

Tone: Humorous, playful and wacky.