Company: Knix
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Self-Initiated
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Print Advertisement​ 
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Tone: Bold, confident and empowering. 

Goal: This advertisement campaign embodies the spirit of empowerment and confidence that defines our brand. With a bold and energetic tone, we aim to inspire individuals to take control of their periods with our innovative period underwear. The goal of this advertisement is to showcase the effectiveness and reliability of our product in a memorable and engaging way. Through dynamic imagery of a female boxer kicking a tampon, symbolizing the triumph over traditional period products, we communicate the message that our period underwear offers unbeatable protection and freedom. The taglines incorporated in the advertisement emphasize strength, resilience, and the ability to overcome period-related challenges with ease.
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