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PROJECT DETAILS
VALENTINE'S DAY CAMPAIGN
Clients: Peet’s Coffee & Tea / Fleurish Flowers
Event: Peet’s Coffee & Tea /
Fleurish Flowers Valentine's Day
Promotion
Objective: Gain new customers for both companies from Brentwood locals.
During Valentine’s Day Week:
- Each Peet’s customer received a 10% off promo code for Fleurish Flowers.
-Each Fleurish customer was given a “buy one get one free" beverage coupon with their purchase.
- Peet’s Coffee had a day of sampling out their Pick of The Month Cold Brew inside the Fleurish Flowers store.
-The Peet’s Coffee store was decorated with lavish bouquets from Fleurish Flowers.
- On Valentine’s Day, Fleurish Flowers had a flower stand outside of Peet’s Coffee, during the LA marathon hours and with each purchase at the stand they received a free coffee coupon.
Results: Peet’s gained new customers of which were loyalists of other local coffee shops and Fleurish flowers sold an increased amount of flowers during Valentine’s Day.


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