Croft House: Producer and distributor of sophisticated handmade reclaimed furniture and fixtures primarily made of wood.

Objective: Design a symbolic
logo and business card.

The triad spirals are used to represent the characteristics of Croft House, which are known as an ancient symbol associating to life, death and rebirth. Those three acts play a role in the pieces made within the company. They take a piece of material, which had a past life and rebuild it into another. That is to say what was once an old wood chair is now a refurbished coffee table. The business card is made out of recycled wood, which represents a major material used in their furniture.